Cookies & Ads
Cookies
Although acceptance of cookies is not required to visit Align’s websites, we do use cookies. Cookies are small text files stored on computer hard drives and are regularly used to analyze individual website activity. By collecting and remembering information about your visit to a website, cookies allow web applications to recognize and respond to your individual preferences. A cookie file may contain information that the website uses to respond to you as an individual and to tailor a website experience to your preferences. If you have provided your contact information as part of your website visit, we may utilize the cookie file to collect information about your specific website activity. This information will only be used for marketing purposes by Align and will not be sold or shared with any third party not contracted with Align.
Some parts of Align’s websites use cookies. This enables Align to determine the usefulness of information provided to our users and to analyze the effectiveness of our navigational structure in providing you that information. In the end, cookies help us provide you with a better website experience.
If you prefer not to receive cookies on this website, you can set your browser (such as internet explorer, chrome, Mozilla Firefox, etc.) to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser. If you have set your browser to not allow cookies, you will still be able to access the website; however, this may affect your full usability of this website.
What is a cookie?
Most websites you visit use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either just for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).
Cookies do lots of different things, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site-for example, when you enter your login details and move to another page it won’t recognize you and it won’t be able to keep you logged in.
Some websites will also use cookies to enable them to target their advertising or marketing messages based for example, on your location and/or browsing habits.
Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).
Note: The ‘first party’ Align cookies (see below) do not retain any personal information (name, address, IP address, etc.) which the user may have entered on the Align website. However, we do use a robust combination of data sources (online, orders, customers, etc.) to get a full picture of our product and marketing efforts. This is only for our efforts and we do not share your information to other businesses for their own purposes.
Strictly necessary cookies
Some cookies are strictly necessary in order to enable you to move around the website and use its features. Without these cookies, we will not be able to determine the number of unique users of the site or provide certain features, such as automatic sign in to Align services.
Examples of strictly necessary cookies set by Align:
Cookie name: Invisalign
Purpose: “cookies Directive” - this is the cookie that keeps the personalized settings for cookies on the Align site. You can edit these settings on the “Manage Cookies” page in your browser settings.
Functionality cookies
Examples of functionality cookies set by Align:
Cookie name: Invisalign
Purpose: “acceptLanguage” - contains the language preferences of the current user which are used on the “Find a Doctor” page.
Performance cookies
We use Performance cookies across the Align website for internal purposes to help us to provide you with a better user experience. Information supplied by cookies helps us to understand how our visitors use the Align website so that we can improve how we present our content to you. They also allow us to test different design ideas for particular pages, such as the Align Homepage. We generally contract with idependent measurement and research companies to perform these services for us and when this is the case, these cookies may be set by a third party company (third party cookies). Third party cookies are identified in the list below, together with information as to how you opt out of receiving them.
Examples of performance cookies set by Align:
Cookie Name: Invisalign
Purpose: “vid” - session cookie used on the “Find a Doctor” page for tracking the search request made by the user.
Cookie name: Google Analytics
Purpose: The Align website uses Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us. Opt-out of Google Analytics cookies.
Cookie name: Google DoubleClick
Purpose: The Invisalign website sometimes uses Google DoubleClick to measure the effectiveness of its online marketing campaigns. Opt-out of Google DoubleClick cookies.
Cookie name: TikTok
Purpose: The Invisalign website sometimes uses the TikTok pixel to measure the effectiveness of its online marketing campaigns. See TikTok Privacy Policy for information on how to opt-out of TikTok cookies.
Third party cookies
To support our efforts, we sometimes embed photos, video and other content from social media websites such as YouTube, Facebook, Google, and Twitter. Pages with this embedded content may present cookies from these websites. Similarly, when you use one of the “like” or “follow” buttons on our websites, a cookie may be set by the service you have chosen to share content through. You may also choose to use tools from other social media that Align cannot control, such as Pinterest. Align does not control the use of any third party cookies and our tool will not block cookies from those websites. You should check the relevant third party website for more information about these.
Online behavioral advertising
Our websites may occasionally have advertising. A certain amount of this advertising is tailored to the individual user. We use cookies to determine what advertising might be most relevant to you based on the areas you look at on our sites and your IP address geo-location. The table below provides links to the individual as serving partner’s opt-out mechanisms but you can also manage these through the cookies settings page.
Examples of online behavioral advertising cookies set by Align:
Cookie name: Ad Serving (non-targeted)
Purpose: The advertisements seen by international users of the site are served by a number of third party ad serving providers. The cookies accompanying the ads allow them and their advertisers to monitor the effectiveness of the ads (e.g. by using statistical analysis cookies) and make the ads more relevant to you (e.g. if you use our sites from outside of the UK, you may get ads from your local country).
If you would like to opt-out of an individual organization’s cookies, please click here.
Advertisements
Align Technology, Inc. (“Align”), who designs, manufacturers and markets the Invisalign® system and iTero® and iOC® intra-oral scanners and OrthoCAD services, partners with a third-party ad network to either display advertising on our websites or to manage our advertising on other sites. Our ad network partner uses cookies and web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests.
If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. We partner with a third party to provide and manage our opt-out mechanism. Please note this does not stop advertising from being served to you online. You will continue to receive generic ads, just not targeted ads.
